@Fleer When I got ST4 Max last year I got the USB stick. I brought the iRig Keys 49 last year promotion that gave you ST4 max for free when you registered the keyboard. I had to contact IK and they offered me a special price for the USB stick mailed to me. I thought it was a fair price and went for it.
Hopefully this new Download manager makes it easier going forward to get our content from them