The best marketing is a good demo of the product - and a DAMN fine demo in this case!   Congrats to the IK team for a great quality product.
 
	...It almost makes me want to sift through all of the IK Amplitude stuff I do own to see how good the few I DO own sound. (Yes, that is a jab at the over burdensome UI, but definitely NOT the quality of the product! ? )