The pro market is getting smaller. There are far less pro studios than a decade ago. They close up.
Waves reputation is based on quality. Rarely do they have a dud plugin.
Their beginner packages are great.
Their business model sucks for the multi machine user. You either do the "improvadongle" or buy extra licenses. I don't know if they have done something like the iLok cloud. I don't buy their stuff anymore to know. I unsubscribed to their emails. Sure I get their race down to zero stuff but I don't install it.