MusicMan

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I was a bit surprised to see this one at first too Fleer, but then once I thought about it more, I guess it's not really. Could be interesting to see if it affects any of the Apogee pricing in a positive way... Dirk was the king of deals at one point!

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Santa Monica, CA - November 14th, 2025 - Apogee Electronics, a leader in professional and prosumer audio technology for 40 years, announced today that it has been acquired by Rockforce Tech Holding Inc., led by industry veteran Dirk Ulrich and parent company of Manley Labs. The acquisition unites two highly respected audio brands with complementary strengths, creating a stronger, broader platform for innovation, engineering, and global market growth. Founded in 1985 by Betty Bennett and Bruce Jackson, Apogee has been at the forefront of digital audio conversion, recording interfaces, and creative tools trusted by top artists, producers, engineers, and creators worldwide. With products used across music, broadcast, film, and immersive audio, Apogee has built a legacy of excellence, creativity, and uncompromising sound quality. “We’ve reached an exciting moment in Apogee’s evolution,” said Betty Bennett, Co-Founder and CEO of Apogee Electronics. “To continue growing in today’s rapidly shifting audio landscape, Apogee needs expanded resources, new energy, and a broader operational foundation. Dirk brings all of that. His experience leading Brainworx and Plugin Alliance, and now Manley Labs, makes him uniquely equipped to guide Apogee into its next chapter. I’m profoundly proud of what our team has built, and I’m confident this partnership will elevate both companies in meaningful ways.” Bob Clearmountain, Grammy and Emmy winning mixer, producer, and developer of Apogee’s flagship plugins, expressed his support for the transition: “Apogee has been a huge part of my professional life for decades. I’ve seen firsthand the care, integrity, and innovation that went into every product we developed. Dirk understands the importance of that legacy, and I’m excited to see Apogee and Manley combine their strengths. This partnership creates new possibilities for artists, producers, and engineers everywhere and I’m proud to see Apogee carried forward with that vision.” “Apogee has an extraordinary heritage and an incredibly loyal user base,” said Dirk Ulrich, CEO of Rockforce Tech Holding Inc. “By bringing Apogee and Manley together, we are creating a powerful ecosystem of high-end audio tools that will benefit professionals, creators, and music makers around the world. Whether it’s analog or digital, it’s all about the sound. I’m honored to continue the legacy that Betty, Bob and the Apogee team have built.” Under the new structure, Apogee will join forces with Manley Labs, strengthening both companies’ engineering capability, global reach, and product development potential. Customers can expect continued support for Apogee’s existing hardware and software products, along with future releases that leverage the combined technical expertise and market presence of both organizations. Apogee Electronics will continue operating from its Santa Monica, California headquarters. Both companies emphasized a shared commitment to product excellence, customer service, and supporting the creative community. About Apogee Electronics Apogee Electronics is a Santa Monica based manufacturer of award-winning professional and prosumer audio recording equipment. Since 1985, Apogee has pioneered industry-defining technologies including AD/DA conversion, audio interfaces, and DSP plugins used by world-class artists, producers, and engineers. Apogee products have earned 19 TEC Awards, multiple Editor Choice Awards from Sound on Sound, the 2025 RockoN Immersive Award for the Symphony Studio, and more than 15 other prestigious awards recognizing the company’s leadership in innovation and sound quality. About Rockforce Tech Holding Inc. / Manley Labs Rockforce Tech Holding Inc., led by audio industry executive Dirk Ulrich, is the parent company of Manley Labs, a manufacturer of high-end analog hardware including microphones, preamps, compressors, and mastering gear. The company’s mission is to support and expand iconic audio brands with strong engineering DNA and global creative relevance.

Also at Best Service: https://www.bestservice.com/en/deals/sonuscore_up_to_80_off_7158.html

Agreed, this one is quite different for sure and a steal at that price. Definitely worth watching a quick tutorial to get the hang of it:

New: Chris Hein EASY Frame Drum $ 39.50 Sale $79 RRP https://www.bestservice.com/en/deals/chris_hein_launch_sale_7251.html

Black Friday steal; KC-1 for $49 PS: Through Nov 30, any $99+ checkout on the Kiive store gets a free gift—a free plugin or a $50 store card, randomly assigned after checkout. Pair KC-1 with another pick and you can automatically get a free plugin or giftcard worth $50! https://www.kiiveaudio.com/products/kc1

Apogee - Up to 60% Off (until Dec. 02) at Best Service https://www.bestservice.com/en/deals/apogee_up_to_60_off_7249.html

Epica Audio offers the Lo-Fi audio degradation plugin for FREE until November 30th https://www.epicaaudio.com/products/lofi

Me too! I've downloaded the demo, but not installed yet.

The Fine Classics Saturator Powerful and flexible saturation and transient shaping Free with code: FINECANVAS https://fineclassicsplugins.com/products/fine-classics-saturator

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Reveal Sound Spire $63 at JRRShop with code: GROUP https://www.jrrshop.com/reveal-sound-spire.html

This is the correct answer There's definitely no need, but it's really great to have anyway at that price.

Shows as £17.97 for me and then less any rewards points you might have.

Should've known you would've already been all over it

FunctionLoops: Hypnotic Female Vocals - Samples (Limited Time Free) Genre: Vocals, Tech House, Techno, Psytrance Format: WAV, Samples & Loops Label: Function Loops 700 MB total content 24 bit quality Multi genre 100% royalty free Price: FREE (17.90$ Value) https://www.functionloops.com/hypnotic-female-vocals.html

Wow.. one preset in particular sounds lightyears better.. really nice dynamic range and you can play it really softly and it sounds amazing. I'm definitely going to have to come back to this one tomorrow

The same could be said for talent too, but it's still good to aim for even if the average listener might not appreciate it. I only really care about how things sound for me and then it's any listener second. And playing nice sounding instruments just feels good.

That explains why it said I already owned it! Still.. some of their anniversary collections are pretty generous, so it's handy for anyone that might not already have it.

Thanks for the reminder! I had been waiting for a hard drive to arrive and hadn't installed that one at the time due to space. Installing now and looking forward to using it

Sonic Academy: 40% OFF KICK 3 Upgrades to KICK 3 today and get a huge 40% discount along with a FREE copy of SA76 Compressor https://www.sonicacademy.com/products/kick-3

FOUNTAIN – Pop & RnB Melody Kit & Hooks (Fixed. Limited time free) Unlock the soulful melodies and captivating hooks of Pop and RnB with ‘FOUNTAIN.’ This melody kit delivers smooth, radio-ready sounds inspired by top artists like Ella Mai, Blxst, Chris Brown, Lukas Graham, Ariana Grande, SZA, Ed Sheeran, and more. Packed with rich vocal hooks, lush chord progressions, and catchy melodies, ‘FOUNTAIN’ includes stems and MIDI files to offer complete creative control. Whether you’re crafting a heartfelt ballad or an upbeat pop anthem, this kit is your go-to source for modern, versatile sounds. Perfect for producers looking to elevate their Pop and RnB tracks. Pack Contains 10 Full Melody Compositions 62 WAV Loops in Total (Stems) 20 MIDI Genre, Key & Tempo labeled 24bit/HQ WAV Files Each loop is divided into separated stems 440MB (unzipped) Now limited-time free https://vstalarm.com/product/fountain-pop-and-rnb-melody-kit-and-hooks-by-t-kid-the-producer-limited-time-free/