Their offer to me...
Your Ultimate 7 upgrade offer (9 plug‑ins): $999 BUY NOW!
Not really all that into the ones I don't have, and it worked out cheaper with any of the 'choose your own' bundles. The custom 10 (+3) is $999 for example. That's almost twice the amount of plug ins. And then there's the $25 off on either, making the Custom one around $75/plug.