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Introducing Cakewalk Next and our new brand identity


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4 minutes ago, Einstein R said:

Sorry to chime in here. Something I have not seen mentioned; when is the approximate date when the official announcement will go out????

is it going to be September????

 

Thanks for chiming in! No date set as yet, but later this year.

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10 minutes ago, Noel Borthwick said:

Chris, Cakewalk is a division of BandLab Technologies and a corporate decision was made to have us operate independently under our own brand.

Ah, that you now operate independently under Bandlab is a brand-new reorganization thing?

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1 minute ago, GreenLight said:

Ah, that you now operate independently under Bandlab is a brand-new reorganization thing?

Yes. We are "Cakewalk" as an independent brand within the BandLab Technologies group. As Cakewalk, we have just announced two products: Next and Sonar. ?

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6 minutes ago, Jesse Jost said:

Yes. We are "Cakewalk" as an independent brand within the BandLab Technologies group. As Cakewalk, we have just announced two products: Next and Sonar. ?

Yes, I got the two new products part, but didn't really realize the "going independent brand" part. :)

What kind of effects do you foresee this corporate change to have on your operation and business, going forward?

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9 minutes ago, GreenLight said:

What kind of effects do you foresee this corporate change to have on your operation and business, going forward?

The main takeaway right now, as far as the community is concerned, is that this change just better substantiates our operational reality. The Cakewalk brand, though it is part of BLT, is 100% committed to desktop-domain software products with a roadmap minimally entangled with other non-Cakewalk product roadmaps. 

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3 hours ago, User 905133 said:
4 hours ago, Misha said:

However, it shouldn't be hard to understand to why I repeatedly insist  that at least  versions sold under Gibson should be permanently unlocked for those who bought them. 

Isn't that why an unlocked / one-time only activation version of Home Studio was made available (so that people would continue to have access to their projects)? 

Not necessarily. There were a few features introduced at different points of time where it could make it impossible to open newly created projects in previous versions of Cakewalk or Sonar, aux tracks being one of them. Now I started wondering if projects that include some of the other new features, thinking about Articulations or Arranger here, could possibly render my recent projects unusable in Sonar Platinum or even earlier versions of CbB. In fact you just made me go try open all my projects, that matter to me, in Sonar Platinum and see how it goes :D probably will have to create a few quick projects for this test as well.

Another step to futureproof own works would be render to audio but it takes much space and I'm on a tight space here. Alternatively migrate projects to another DAW but while I believe I'm still capable in learning something new I can't be sure I don't already overestimate myself ? so I'll wait and see what will come, then decide.

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Sorry if question is silly or was already answered.

To my understanding  vector graphics might mean better overall I/O performance right?  My biggest issue with DAW recording is "Stopped Engine" thing.  Sometimes when trying different things I overstuff  projects with heavy VSTs. I know that is my issue and I should freeze , bounce  etc.  But besides that,  one big contributor is NVIDIA graphics adapter. It is known for causing issues with audio recording under Windows.   I was wondering if new Sonar vector is mainly  for "looks" or it might actually lighten up the I/O load?  

Thanks.

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2 hours ago, Noel Borthwick said:

Chris, Cakewalk is a division of BandLab Technologies and a corporate decision was made to have us operate independently under our own brand.
We are now a multi-product company and have two products Sonar and Next with more to come in the future. Calling the product Cakewalk wouldn't make much sense. Cakewalk by Cakewalk? Lol

Also, there were numerous cases in the past where BandLab users were confused with the old branding and thought CbB was the BandLab web DAW (which they have now renamed to BandLab Studio). The new branding will alleviate issues like that.

That's very exciting Noel. Can't wait to see the new products! And, thank you for your infinite patience here on these forums. The 23 pages and counting of comments here is very reassuring for Sonar's future!

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