We have a local shop that is here in Thousand Oaks and the owner has another store (same name) in the city Ventura. I shopped there exclusively in 80's and 90's and was twice named "customer of the month" in their (actual printed on paper) newsletter.
With online shopping now it's more of place to pick up strings and cables on the quick, but I still get 20% off the sticker price on just about anything I do buy (when I buy from John, the newbies don't know me).