Apparently you can (from the "create pause button" tutorial listed earlier):
1. Create a custom tool bar
2. Create custom buttons and tie them to macros
This guy put his custom Transport buttons in his custom tool bar at the top of the page.
Granted it kills some real estate (and leaves the standard transport controls at the bottom of the page),
However for me, things like position of the Transport Controls are not a deal breaker, I just adapt in like 5 seconds by using my FP16 condole. ?