Sure. It's a loophole. Might not be a fair one for you, but neither is paying 27% extra just because you're based in Europe. So as long as these are around, people will seek them out. It wasn't that long ago that you could order out of state in the U.S. to skip the sales tax, and there wasn't anything illegal about it, until they adapted the legislation and closed the loophole. Feel free to sort out your business terms with your dealers, that is your right.
As a customer, as long as I'm making the effort to pay for your products, rather than download them off a Russian server, and I'm buying them from legit dealers, I don't care about the rest. Not when companies (even operating out of Europe) routinely screw over their customers through their EULA, against the spirit of EU law, by charging silly 'administrative' costs for transferring licences between owners. Close THAT loophole and we can talk about VAT.