For me it’s the FabFilter environment that just makes me smile and want to use their plugins. As if their FX are actual instruments in their own right. Simply marvelous. They rule the digital FX world IMO, while for emulations, I add Arturia’s and Slate’s for good analog measure. Plus some additional seasoning by Zynaptiq, Wavesfactory, Eventide and that sweet, sweet Gullfoss.