LOL - no soul, the vaguest term in music. I heard that about dance genres, like duh it's for dancing. Just assume the average listener is totally stupid about what good music is despite they are the ones who purchase music. Just like anything else if you want to make income go where the market is. I remember when Metallica went mainstream. People said they sold out. Metallica's replay was, "We did! Everywhere we went."
These videos are a dime a dozen. The reality is when you get into music performing or production your ears are no longer that stupid listener who puts forth money in music. Instead we become that listener who thinks that $500 reverb you bought will be noticed by that same stupid listener. Most of the stuff we buy are to impress our audience instead of those stupid listeners.