But we want it NOW
Seriously that is the way IK has been doing it for years. When I got my IO49 keyboard a few years ago, I got the serial # and went to IK site and registered it to get my free download. Sampletank 4 Max
The Alan Parsons piano is not bad. I've used it several times and I like it but it is not a super duper go to piano as my first choice. Nice to have variety if you're light on pianos and have freebies to pick yet.