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Studio One is about to get the Shaft


Larry Shelby

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1 hour ago, Topcheese said:

Who exactly are they trying to reach at that price point, when you already have several lower priced SKU's.

It’s not just about price.  It’s for those who don’t know anything about recording, who would otherwise probably use GarageBand if available.  You’re not in the target demographic since you’re savvy enough to “figure out the rest”.

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11 hours ago, ALC said:

It’s not just about price.  It’s for those who don’t know anything about recording, who would otherwise probably use GarageBand if available.  You’re not in the target demographic since you’re savvy enough to “figure out the rest”.

Kinda contradicting.  The CEO is making a straw man.   People forget younger generations use phones.  He is trying to create another Bandlab (not the DAW) I guess.  Sometimes people in charge try to hide ignorance by coming up with strange ideas.

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57 minutes ago, smallstonefan said:

Sometimes the people in charge have data that shows  Assumptions   the rest of us don’t see. 
 

Fixed again  ?

 

Seriously though some times data does show that major shifts in trends. As in like the shake-up of digital photography, just look now at Canon, Nikon mirroless cameras.

 

It is just that I have had some VP's visit from different trades and they had  NO idea about the businesses they were helping to run! 

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2 hours ago, InstrEd said:

Sometimes the people in charge have data that shows  Assumptions   the rest of us don’t see. 

Fixed again  ?

 

Seriously though some times data does show that major shifts in trends. As in like the shake-up of digital photography, just look now at Canon, Nikon mirroless cameras.

 

It is just that I have had some VP's visit from different trades and they had  NO idea about the businesses they were helping to run! 

Data doesn't make assumptions. Data shows facts of what occured IN THE PAST.  Good strategy uses data to guide in decisions regarding the future. 

In the case of the interview that inspired this thread,  the CEO was saying that the company's entry level product should be simpler. I completely agree. One of the company's execs has since made a clarification statement that the CEO wasn't referring to their top of the line product.

A lot of the folks here are old timers  who've used these products for decades and very tech savvy (before anyone takes that the wrong way and goes off, that group includes me). Consider that DAW makers want/need to see growth and that means selling to younger, often less affluent,  buyers that may not be as comfortable with complex software. The CEO is saying this product category, and their own entry level product, is too complex. If they make it easier to use, they can gain a lot more market share.

Now, I'm a former strategist that advised Fortune 500 c level execs and no, they almost always won't know these products or be as tech savvy as just about everyone who has made a post in this thread. But I think the CEO's statements in the interview were pretty basic,  strategy 101 statements and if his company can execute what he wants to do, and execute effective publicity and promotional strategies, it would very likely allow them to gain market share, which would be very good news for those who own the flagship product. As the whole reason for the entry level product is to put customers in the pipeline,  which leads up to costly/costlier paid products -- ideally to the flagship product. 

Nerd talk over. 

Edited by PavlovsCat
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I suspect most of us here know a lot more than we realise about how to use a DAW, and we don't realise/remember what it's like being new to the field of music making. Simple products for beginners are good: they bring people in and provide a bigger user base (and money) for the whole product range.

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8 minutes ago, antler said:

I suspect most of us here know a lot more than we realise about how to use a DAW, and we don't realise/remember what it's like being new to the field of music making. Simple products for beginners are good: they bring people in and provide a bigger user base (and money) for the whole product range.

Exactly! Spot on, @antler. Well said. 

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1 hour ago, antler said:

I suspect most of us here know a lot more than we realise about how to use a DAW, and we don't realise/remember what it's like being new to the field of music making.

I remember exactly what it was like. I remember thinking "this is going to take a lot of hard work."

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