ALC Posted July 30, 2022 Share Posted July 30, 2022 1 hour ago, Topcheese said: Who exactly are they trying to reach at that price point, when you already have several lower priced SKU's. It’s not just about price. It’s for those who don’t know anything about recording, who would otherwise probably use GarageBand if available. You’re not in the target demographic since you’re savvy enough to “figure out the rest”. Link to comment Share on other sites More sharing options...
kitekrazy1 Posted July 30, 2022 Share Posted July 30, 2022 11 hours ago, ALC said: It’s not just about price. It’s for those who don’t know anything about recording, who would otherwise probably use GarageBand if available. You’re not in the target demographic since you’re savvy enough to “figure out the rest”. Kinda contradicting. The CEO is making a straw man. People forget younger generations use phones. He is trying to create another Bandlab (not the DAW) I guess. Sometimes people in charge try to hide ignorance by coming up with strange ideas. 2 Link to comment Share on other sites More sharing options...
RSMcGuitar Posted July 30, 2022 Share Posted July 30, 2022 1 hour ago, kitekrazy said: Sometimes people in charge try to hide ignorance by coming up with strange ideas. Sometimes people in charge come up with strange (i.e. dumb) ideas to make it look like they have a reason for being there. 3 Link to comment Share on other sites More sharing options...
InstrEd Posted July 30, 2022 Share Posted July 30, 2022 13 minutes ago, RSMcGuitar said: "Most of the Time" people in charge come up with strange (i.e. dumb) ideas to make it look like they have a reason for being there. Fixed that for you 2 1 Link to comment Share on other sites More sharing options...
Grem Posted July 30, 2022 Share Posted July 30, 2022 28 minutes ago, RSMcGuitar said: people in charge come up with strange (i.e. dumb) ideas to make it look like they have a reason for being there. Fixed for good!!! 1 Link to comment Share on other sites More sharing options...
InstrEd Posted July 30, 2022 Share Posted July 30, 2022 25 minutes ago, Grem said: Fixed for good!!! You Fixed the boss! Time to get your coat 2 Link to comment Share on other sites More sharing options...
Grem Posted July 30, 2022 Share Posted July 30, 2022 17 minutes ago, InstrEd said: You Fixed the boss! No no no!! That's beyond human intervention!! 1 Link to comment Share on other sites More sharing options...
smallstonefan Posted July 30, 2022 Share Posted July 30, 2022 1 hour ago, RSMcGuitar said: Sometimes people in charge come up with strange (i.e. dumb) ideas to make it look like they have a reason for being there. Sometimes the people in charge have data that shows truths the rest of us don’t see. Just say’n 3 Link to comment Share on other sites More sharing options...
InstrEd Posted July 30, 2022 Share Posted July 30, 2022 57 minutes ago, smallstonefan said: Sometimes the people in charge have data that shows Assumptions the rest of us don’t see. Fixed again ? Seriously though some times data does show that major shifts in trends. As in like the shake-up of digital photography, just look now at Canon, Nikon mirroless cameras. It is just that I have had some VP's visit from different trades and they had NO idea about the businesses they were helping to run! 2 1 Link to comment Share on other sites More sharing options...
Byron Dickens Posted July 30, 2022 Share Posted July 30, 2022 All I can say is *****! At some point people are just gonna have to invest a little bit of actual effort! 3 Link to comment Share on other sites More sharing options...
Grem Posted July 30, 2022 Share Posted July 30, 2022 27 minutes ago, bdickens said: gonna have to invest a little bit of actual effort! I think that's part of the problem.... not enough of an effort!! : ) 1 Link to comment Share on other sites More sharing options...
PavlovsCat Posted July 30, 2022 Share Posted July 30, 2022 (edited) 2 hours ago, InstrEd said: Sometimes the people in charge have data that shows Assumptions the rest of us don’t see. Fixed again ? Seriously though some times data does show that major shifts in trends. As in like the shake-up of digital photography, just look now at Canon, Nikon mirroless cameras. It is just that I have had some VP's visit from different trades and they had NO idea about the businesses they were helping to run! Data doesn't make assumptions. Data shows facts of what occured IN THE PAST. Good strategy uses data to guide in decisions regarding the future. In the case of the interview that inspired this thread, the CEO was saying that the company's entry level product should be simpler. I completely agree. One of the company's execs has since made a clarification statement that the CEO wasn't referring to their top of the line product. A lot of the folks here are old timers who've used these products for decades and very tech savvy (before anyone takes that the wrong way and goes off, that group includes me). Consider that DAW makers want/need to see growth and that means selling to younger, often less affluent, buyers that may not be as comfortable with complex software. The CEO is saying this product category, and their own entry level product, is too complex. If they make it easier to use, they can gain a lot more market share. Now, I'm a former strategist that advised Fortune 500 c level execs and no, they almost always won't know these products or be as tech savvy as just about everyone who has made a post in this thread. But I think the CEO's statements in the interview were pretty basic, strategy 101 statements and if his company can execute what he wants to do, and execute effective publicity and promotional strategies, it would very likely allow them to gain market share, which would be very good news for those who own the flagship product. As the whole reason for the entry level product is to put customers in the pipeline, which leads up to costly/costlier paid products -- ideally to the flagship product. Nerd talk over. Edited July 30, 2022 by PavlovsCat Link to comment Share on other sites More sharing options...
Eusebio Rufian-Zilbermann Posted July 30, 2022 Share Posted July 30, 2022 On 7/25/2022 at 3:14 PM, ALC said: For those who haven’t recorded before, being able to share a project that has everything set up with guide tracks is invaluable When I want to share a project or see what others have shared I use blend.io 1 Link to comment Share on other sites More sharing options...
antler Posted July 30, 2022 Share Posted July 30, 2022 I suspect most of us here know a lot more than we realise about how to use a DAW, and we don't realise/remember what it's like being new to the field of music making. Simple products for beginners are good: they bring people in and provide a bigger user base (and money) for the whole product range. 2 Link to comment Share on other sites More sharing options...
PavlovsCat Posted July 30, 2022 Share Posted July 30, 2022 8 minutes ago, antler said: I suspect most of us here know a lot more than we realise about how to use a DAW, and we don't realise/remember what it's like being new to the field of music making. Simple products for beginners are good: they bring people in and provide a bigger user base (and money) for the whole product range. Exactly! Spot on, @antler. Well said. Link to comment Share on other sites More sharing options...
abacab Posted July 30, 2022 Share Posted July 30, 2022 About to get the Shaft! ? 1 Link to comment Share on other sites More sharing options...
Grem Posted July 30, 2022 Share Posted July 30, 2022 Did Isaac perform all the instruments? Link to comment Share on other sites More sharing options...
PavlovsCat Posted July 30, 2022 Share Posted July 30, 2022 2 minutes ago, Grem said: Did Isaac perform all the instruments? I know this one. Hayes played keyboards. He also wrote songs beyond the ones he performed, like the Sam & Dave classic, 'Soul Man," which he co-wrote. Link to comment Share on other sites More sharing options...
Byron Dickens Posted July 30, 2022 Share Posted July 30, 2022 1 hour ago, antler said: I suspect most of us here know a lot more than we realise about how to use a DAW, and we don't realise/remember what it's like being new to the field of music making. I remember exactly what it was like. I remember thinking "this is going to take a lot of hard work." 2 1 Link to comment Share on other sites More sharing options...
InstrEd Posted July 30, 2022 Share Posted July 30, 2022 Maybe Presonus will call this new stream lined DAW "Shaft"? 1 Link to comment Share on other sites More sharing options...
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