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Why is Cakewalk by Bandlab free?


synkrotron

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16 minutes ago, synkrotron said:

Yeah, why is CbB free?

Is it just while it is in "development?"

cheers

andy

Nothing is free. You will pay for it one way or another.

Not saying they do this, this is just an example of what can be done: Maybe they are taking your profile info and selling it. 

Don't worry, you'll pay for it . even if you are unaware of it ?

 

Edited by CJ Jacobson
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To gain memberships to the Bandlab platform. To lure in more serious musicians and to retain the ones who out grow the limitations of the online and mobile apps. A huge Bandlab user base is the short goal. That in itself has value.  Bandlab is a combination online DAW like Soundation, user content streaming service like Soundcloud and social media platform like twitter.  For this to work you need users and lots of them.

 

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3 hours ago, synkrotron said:

Yeah, why is CbB free?

Is it just while it is in "development?"

cheers

andy

BandLab has never directly addressed "why" but they have made it clear on more than one occasion that CbB will remain free. Here is an example where Meng states:


Platform and future product updates will continue to be free, just like BandLab - innovation must push forward!

But don't expect Rapture Pro for example to be free when it is re-released ? (except for those that have bought it before in some way or form and have already created a BandLab account)

So, the basic product is free (similar to what Cakewalk started doing with SHS) but there are plans for paid add-ons.

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2 hours ago, Notes_Norton said:

Generally if something on the Internet is free, you are not the customer - you are the product.

I don't know if that applies here or not - it could very well be a loss-leader.

Notes

I was just about to say that exact thing.

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1 hour ago, scook said:

BandLab has never directly addressed "why" but they have made it clear on more than one occasion that CbB will remain free. Here is an example where Meng states:

 

 

So, the basic product is free (similar to what Cakewalk started doing with SHS) but there are plans for paid add-ons.

This should be a sticky. Maybe have Winnie the Pooh holding a honey jar with "CbB isFree" sign ?

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