They only mean the "Equivalent 33 instruments contained in Max" but not "Max" itself...that will NEVER happen,
but, as usual, IK's "wording" is ridiculously vague and deceptive
If you don't want the Soundwide Bundle, but would rather have these 3 plugins do this
MC77 - use Voucher MC77-2499
Chop Shop - use Voucher CHOPSHOP-1499
Don't use the Voucher for Bx_Opto but DO use your Monthly $25 Voucher
Total for all 3 will be $51.97!
That's just slightly more than the $14.99 price each
Steinberg is offering crossgrade to Nuendo or Cubase at up to 55% off until June 1st.
The crossgrade to Cubase Pro 12 is €299 (reg. €359), while the crossgrade to Nuendo 12 is €449 (reg. €749).
Check on the site the list of the DAWs you can crossgrade from.
https://www.steinberg.net/promotion/
$49 at Plugin Boutique
https://www.pluginboutique.com/product/81-Bundle/83-Genre-Bundles/9056-Softube-Modular-2-x-FREE-Modular-Techno-Sample-Packs-Superbooth-Exclusive-