There are many companies that are not yet clear about the benefits that Video Marketing can bring to your organization. We will try to get to the point with this document and synthesize the most relevant advantages.
1. The importance of video. The videos achieve a greater degree of retention in the public. It is capable of arousing emotions, and because our brain is accustomed to receiving visual information. 90% of the information the brain receives is visual.
2. For the ease of distribution. Before a company made a video, long, thick, super corporate, and of course, and the money was spent on thousands of copies of DVD. Now the channel is another, easier and cheaper. Youtube or similar video channels plus your social networks. In the case of YouTube, it is the second search engine in the world, behind Google, it receives 4 billion daily and important visits, 25 of the visits are made from mobile phones, so the content cannot be long or thick and with little corporate grade
3. Google indexes videos in user searches, so it helps to position the company or its products. It also increases the probability of buying a product by 64% and retains users on its website. And finally the videos are the contents that are most shared on social networks.