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WA Productions Babylon Synth


Larry Shelby

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Maybe index pricing. Often a retailer will set an "index price" at which he expects to sell very few items so that he can subsequently offer a "sale price" that will still give him a healthy profit and the kind of volume he wants. This is particularly easy to do with software, since the cost of development is the same for the first unit as it is for the millionth one--effectively once you have recouped that cost any price will yield a profit. 

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