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Why?

The qualifications and expenses needed to be able to obtain and maintain the license necessary for a Dolby mixing & playback suite are pretty steep, and you can't distribute your end product without their approval.

If you've got material suitable for Atmos translation, best to job the mix out to a facility that is already qualified and registered. 

I have colleagues at Dolby and we've discussed this on many late nights.

Besides, I don't have an extra ½ acre to build the room necessary. 

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