Larry Shelby Posted February 10, 2022 Share Posted February 10, 2022 Meta, Facebook Parent Company Acquires Accusonus Meta, the parent company of Facebook has acquired greek audio plugin developer Accusonus. According to sources, the deal is valued at anywhere between €70 and €100 million. https://www.pro-tools-expert.com/production-expert-1/meta-facebook-parent-company-acquires-accusonus Link to comment Share on other sites More sharing options...
Pollux Posted February 10, 2022 Share Posted February 10, 2022 (edited) Next thing, Amazon purchases Avi, Google purchases steinberg and Microsoft purchases Cakewalk ????? Edited February 10, 2022 by Pollux 2 1 Link to comment Share on other sites More sharing options...
pseudopop Posted February 10, 2022 Share Posted February 10, 2022 Interesting. What technology Accusonus has that would interest Zuckerberg? 1 Link to comment Share on other sites More sharing options...
Fleer Posted February 10, 2022 Share Posted February 10, 2022 Apple bought yet another music software company: AI. Something’s afoot. https://www.bloomberg.com/news/articles/2022-02-07/apple-buys-startup-that-makes-music-with-artificial-intelligence 2 Link to comment Share on other sites More sharing options...
Barrie Posted February 10, 2022 Share Posted February 10, 2022 17 minutes ago, pseudopop said: Interesting. What technology Accusonus has that would interest Zuckerberg? Maybe audio filters for Instagram (like picture filters) 2 Link to comment Share on other sites More sharing options...
InstrEd Posted February 10, 2022 Share Posted February 10, 2022 35 minutes ago, Barrie said: Maybe audio filters for Instagram (like picture filters) Yep that is my thinking too. Link to comment Share on other sites More sharing options...
Magic Russ Posted February 10, 2022 Share Posted February 10, 2022 5 hours ago, Pollux said: Next thing, Amazon purchases Avi, Google purchases steinberg and Microsoft purchases Cakewalk ????? If so, Microsoft could incorporate Songsmith into Cakewalk. (Not sure if that will generate a lot of "Great Idea" responses or "Ha Ha" ones.) 1 Link to comment Share on other sites More sharing options...
InstrEd Posted February 10, 2022 Share Posted February 10, 2022 29 minutes ago, Magic Russ said: If so, Microsoft could incorporate Songsmith into Cakewalk. (Not sure if that will generate a lot of "Great Idea" responses or "Ha Ha" ones.) How about a Great Ha? Link to comment Share on other sites More sharing options...
Eusebio Rufian-Zilbermann Posted February 10, 2022 Share Posted February 10, 2022 4 hours ago, pseudopop said: Interesting. What technology Accusonus has that would interest Zuckerberg? My guess is that it's something they want to add to the audio in Oculus headsets (Quest, etc). 1 Link to comment Share on other sites More sharing options...
Simeon Amburgey Posted February 10, 2022 Share Posted February 10, 2022 10 hours ago, Pollux said: Next thing, Amazon purchases Avi, Google purchases steinberg and Microsoft purchases Cakewalk ????? Don't laugh! When I was on the Amiga working with Bars and Pipes, Microsoft purchased Blue Ribbon Soundworks for some of their generative music products to try and integrate some of the technology into Windows, so it could happen, but let's hope that it doesn't! I think Cakewalk is probably in its best position at the moment and I hope it continues to gain positive momentum in the music creation community. Link to comment Share on other sites More sharing options...
lawajava Posted February 10, 2022 Share Posted February 10, 2022 I use a number of Accusonus products. So it’s weird news to me. Link to comment Share on other sites More sharing options...
Lemar Sain Posted February 10, 2022 Share Posted February 10, 2022 10 hours ago, Pollux said: Next thing, Amazon purchases Avi, Google purchases steinberg and Microsoft purchases Cakewalk ????? Funny thing is, Microsoft was actually considering it when Cakewalk was down before Bandlab picked it up. They needed a rival DAW for Garage Band/Logic and already had a good relationship with the developers. 2 Link to comment Share on other sites More sharing options...
antler Posted February 10, 2022 Share Posted February 10, 2022 I've got a few Accusonus products. As this acquisition means Meta will gain access to Accusonus' user database, I guess I expect to start receiving spam* ? * I read a story a while back that Facebook took phone numbers that were promised to only be used for 2FA, and sold them for marketing purposes Link to comment Share on other sites More sharing options...
marcL Posted February 10, 2022 Share Posted February 10, 2022 Regrettably, once I bought an Accusonus product, absolute disappointment! Thus, I would love that Rubbish unlimited would buy them! ? 1 Link to comment Share on other sites More sharing options...
X-53mph Posted February 11, 2022 Share Posted February 11, 2022 This acquisition might have something to do with Accusonus' royalty free music content service too. Sidestepping the major content providers for music on Facebook and Instagram videos, perhaps? Link to comment Share on other sites More sharing options...
slartabartfast Posted February 11, 2022 Share Posted February 11, 2022 On 2/10/2022 at 6:53 AM, pseudopop said: Interesting. What technology Accusonus has that would interest Zuckerberg? The issue does not have to be a currently deployed technology, they may just want the shop. Since Accusonus is not currently competing with Meta, the usual motivation of absorbing competition does not seem to apply. The other major motive for the mega-giants to buy up minnows is to get hold of their personnel. The metaverse is going to need a lot of sound design--it is after all just a big idea for a gigantic multiplayer video game in its current form. Link to comment Share on other sites More sharing options...
Byron Dickens Posted February 11, 2022 Share Posted February 11, 2022 Farcebook buying them immediately puts them on my "no buy" list. 3 Link to comment Share on other sites More sharing options...
abacab Posted February 11, 2022 Share Posted February 11, 2022 They apparently have several US patents that might make them attractive to acquisition. https://accusonus.com/patents Link to comment Share on other sites More sharing options...
lawajava Posted February 12, 2022 Share Posted February 12, 2022 9 hours ago, bdickens said: Farcebook buying them immediately puts them on my "no buy" list. My sentiments as well! Except in my case I already have a bunch of their products and regularly use them. I guess now I’ll plan on not updating. Link to comment Share on other sites More sharing options...
paulo Posted February 12, 2022 Share Posted February 12, 2022 Mehta. 1 Link to comment Share on other sites More sharing options...
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