Barrie Posted November 1, 2021 Share Posted November 1, 2021 (edited) https://www.pro-tools-expert.com/production-expert-1/fender-to-acquire-presonus-electronics https://spotlight.fender.com/newsroom/news/846 Edited November 1, 2021 by Barrie 1 Link to comment Share on other sites More sharing options...
PhonoBrainer Posted November 1, 2021 Share Posted November 1, 2021 At least it wasn't Gibson. 2 1 8 Link to comment Share on other sites More sharing options...
TheSteven Posted November 1, 2021 Share Posted November 1, 2021 Interesting footnote on linked web page: Quote Gibson, Dunn & Crutcher LLP acted as legal counsel to Fender Musical Instruments Corporation. 4 3 Link to comment Share on other sites More sharing options...
Byron Dickens Posted November 1, 2021 Share Posted November 1, 2021 7 minutes ago, PhonoBrainer said: At least it wasn't Gibson. Beat me to it! 1 Link to comment Share on other sites More sharing options...
Matthew Sorrels Posted November 1, 2021 Share Posted November 1, 2021 RIP Studio One. 2 Link to comment Share on other sites More sharing options...
jude77 Posted November 1, 2021 Share Posted November 1, 2021 It looks like all the head people at Presonus are staying on, which I take as a good sign, but these kinds of mergers always make me a bit nervous. 2 Link to comment Share on other sites More sharing options...
abacab Posted November 1, 2021 Share Posted November 1, 2021 11 minutes ago, Matthew Sorrels said: RIP Studio One. Seriously doubt that! 1 Link to comment Share on other sites More sharing options...
Sander Verstraten Posted November 1, 2021 Share Posted November 1, 2021 Is Fender owning any other brands with a lot of overlap in portfolio? A quick search mostly brings up other guitar brands 1 Link to comment Share on other sites More sharing options...
LAGinz Posted November 1, 2021 Share Posted November 1, 2021 1 hour ago, TheSteven said: Interesting footnote on linked web page: I guess they had the name of both company’s law firms. Not surprising that Fender used Gibson Dunn—one of the largest corporate law firms in SoCal. Link to comment Share on other sites More sharing options...
Wookiee Posted November 1, 2021 Share Posted November 1, 2021 1 hour ago, PhonoBrainer said: At least it wasn't Gibson. But it does not mean they will not do a Gibson. ? 1 Link to comment Share on other sites More sharing options...
abacab Posted November 1, 2021 Share Posted November 1, 2021 (edited) 15 minutes ago, Wookiee said: But it does not mean they will not do a Gibson. ? Anything could happen, but a big difference with the former Gibson/Cakewalk is that Cakewalk was a software company. PreSonus was exclusively a hardware electronics company from its founding in 1995 until they released the Studio One DAW in 2009. https://www.presonus.com/about/history Plus PreSonus still continue to design and produce audio hardware, so that is sure to add plenty to their financial bottom line. Unfortunately, Cakewalk could not contribute hardware sales to Gibson, so when they hit hard times... ? Edited November 1, 2021 by abacab 3 Link to comment Share on other sites More sharing options...
Zo Posted November 1, 2021 Share Posted November 1, 2021 4 hours ago, jude77 said: It looks like all the head people at Presonus are staying on, which I take as a good sign, but these kinds of mergers always make me a bit nervous. Same here , as soon as a brand is doing good , a bigger shark sees it as a rescue wheel , why can't they just stay independant , long term fun is better that fake short term security and money 2 Link to comment Share on other sites More sharing options...
antler Posted November 1, 2021 Share Posted November 1, 2021 Maybe Fender models will get added to Ampire? 1 Link to comment Share on other sites More sharing options...
jackson white Posted November 1, 2021 Share Posted November 1, 2021 Maybe they'll offer it for free. 1 Link to comment Share on other sites More sharing options...
Sander Verstraten Posted November 1, 2021 Share Posted November 1, 2021 Keep an eye out for that lifetime subscription... 2 1 3 Link to comment Share on other sites More sharing options...
abacab Posted November 1, 2021 Share Posted November 1, 2021 (edited) PreSonus already gives away Studio One 5 Artist with every interface and controller they sell. And beginning with S1 Artist 5, it loads 3rd party VST without buying any add-ons for plugin support... Edited November 1, 2021 by abacab Link to comment Share on other sites More sharing options...
antler Posted November 1, 2021 Share Posted November 1, 2021 Studio One 5 Artist with every guitar sold too? That could actually be a huge business opportunity. 2 2 Link to comment Share on other sites More sharing options...
abacab Posted November 1, 2021 Share Posted November 1, 2021 If Fender does pull a Gibson on PreSonus , at least I still have my Cakewalk lifetime + Ableton Live... 1 Link to comment Share on other sites More sharing options...
paulo Posted November 1, 2021 Share Posted November 1, 2021 Looks like it could be renamed for 2023.........Studio Gone. 4 Link to comment Share on other sites More sharing options...
Larry Shelby Posted November 1, 2021 Share Posted November 1, 2021 Don't forget...LIFETIME means THEIR lifetime...not yours... 2 1 5 Link to comment Share on other sites More sharing options...
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