Fender To Acquire PreSonus Electronics

[Barrie]

https://www.pro-tools-expert.com/production-expert-1/fender-to-acquire-presonus-electronics

https://spotlight.fender.com/newsroom/news/846

Edited November 1, 2021 by Barrie

[PhonoBrainer]

At least it wasn't Gibson.

[TheSteven]

Interesting footnote on linked web page:

Quote

Gibson, Dunn & Crutcher LLP acted as legal counsel to Fender Musical Instruments Corporation.

 

[Byron Dickens]

7 minutes ago, PhonoBrainer said:

At least it wasn't Gibson.

Beat me to it!

[Matthew Sorrels]

RIP Studio One.

[jude77]

It looks like all the head people at Presonus are staying on, which I take as a good sign, but these kinds of mergers always make me a bit nervous.

 

[abacab]

11 minutes ago, Matthew Sorrels said:

RIP Studio One.

Seriously doubt that!

[Sander Verstraten]

Is Fender owning any other brands with a lot of overlap in portfolio? 

A quick search mostly brings up other guitar brands

[LAGinz]

1 hour ago, TheSteven said:

Interesting footnote on linked web page:

 

I guess they had the name of both company’s law firms. Not surprising that Fender used Gibson Dunn—one of the largest corporate law firms in SoCal.

[Wookiee]

1 hour ago, PhonoBrainer said:

At least it wasn't Gibson.

But it does not mean they will not do a Gibson. ?

[abacab]

15 minutes ago, Wookiee said:

But it does not mean they will not do a Gibson. ?

Anything could happen, but a big difference with the former Gibson/Cakewalk is that Cakewalk was a software company.

PreSonus was exclusively a hardware electronics company from its founding in 1995 until they released the Studio One DAW in 2009. https://www.presonus.com/about/history

Plus PreSonus still continue to design and produce audio hardware, so that is sure to add plenty to their financial bottom line. Unfortunately, Cakewalk could not contribute hardware sales to Gibson, so when they hit hard times... ?

 

Edited November 1, 2021 by abacab

[Zo]

4 hours ago, jude77 said:

It looks like all the head people at Presonus are staying on, which I take as a good sign, but these kinds of mergers always make me a bit nervous.

 

Same here , as soon as a brand is doing good , a bigger shark sees it as a rescue wheel , why can't they just stay independant , long term fun is better that fake short term security and money 

[antler]

Maybe Fender models will get added to Ampire?

[jackson white]

Maybe they'll offer it for free. 

[Sander Verstraten]

Keep an eye out for that lifetime subscription...

[abacab]

PreSonus already gives away Studio One 5 Artist with every interface and controller they sell.

And beginning with S1 Artist 5, it loads 3rd party VST without buying any add-ons for plugin support...

Edited November 1, 2021 by abacab

[antler]

Studio One 5 Artist with every guitar sold too? That could actually be a huge business opportunity.

[abacab]

If Fender does pull a Gibson on PreSonus , at least I still have my Cakewalk lifetime + Ableton Live...

[paulo]

 Looks like it could be renamed for 2023.........Studio Gone.

[cclarry]

Don't forget...LIFETIME means THEIR lifetime...not yours...