For myself there are a lot of pros for reading books and magazines on my phone. I've always have the phone, so if I'm stuck on a long supermarket line, I can take it out and read. I've read more books now with my phone, then I've ever read in my life, since it is always with me. I can make the font as big as I want it. Like RobertWS, I too find the print too small, and getting smaller in print media. And if the author says, "She looks like the forlorn woman in Edward Hoppers' painting Automat, 1927, I can search and immediately see the image of that painting.