I thought the piece was pretty good. I'd have liked him to go into more detail and give specific examples, but as I was reading it I had no trouble making my own mental list of products that he could have been talking about. Are we just now entering the age of B.S. processors? Nah, we've been in it from the start. But the bad:great ratio has been getting worse as old ideas keep getting recycled, dressed up but not refined. However, I don't believe every useful plugin has already been i