If this thing turns out to be anything as good as the Vertigo Sound plugins (the ones they made themselves, not the ones by PA) then no one regrets taking such a blind leap.
Hardware manufacturers have a good track record in this thing of making plugins based on their own hardware. I'm talking about the likes of Kush Audio, Empirical Labs, Vertigo Sounds, SSL and even Sonnox - who used to make the Sony Oxford consoles.