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We're giving €/$100 off here to a specific set of customers who are interested in TONEX enough to have MAX but do not have the pedal (actually you should also be able to use it if you want a second one), but if you'd like to use your JamPoints you don't have to apply the coupon and get it for as low at ~280 using the maximum amount of JamPoints if you have them too.
JamPoints are good for all hardware and software with few exceptions: Anything that is on promotion/intro pricing under €/$99 cannot use them. You can use them, for example, on Total Studio 4 MAX which is currently on sale so you can save even more using your JamPoints there.