Well another DAW?
Perhaps Behringer may be looking to imitate the Presonus model. Presous has developed a HW/SW ecosystem where you live pretty comfortable whether you are doing touring doing PA work, studio recording, or just getting started. With most HW, Presonus gives you a free copy of Studio One (DAW) so they can start you (and hopefully) keep you within their ecosystem. You also don't have to depend on an emulation like Mackie/HUI to "almost" talk to everything.
Behringer has developed a pretty extensive product line as well and it "sort of works" with most DAWs but they don't have as tight integration with any particular DAW (as Presonus does with Studio One). Since Behringer also owns Midas, with all of that HW, they may be wanting to create a better HW/SW solution - and a homegrown DAW may be part of that solution.
Not aware of any "Pro" DAWs that are "free" since there is a lot of cost involving development/maintenance/support/updates so it will be interesting to see where it goes....maybe a limited light version with a "upgrade path" sort of like Presonus (or Pro Tools for that matter).
Might be fun to start a pool to see what it will be called - ULIDAW, EURODAW, TRIBEDAW, LOOKLIKEANOTHERDAW ....
...just another $.02....